wondered how a search engine comes up with the exact results when you type
something in its query box? After all, there are trillions of results matching
your search query. A fascinating process is at work behind it, something you
would be very interested to learn about.
Also, understanding how the search and index factors work would help you relate to your customers in a better way.
What is Web Crawling?
A web crawler is a program that acts as an automated script which browses through the internet in a systematic way. The web crawler looks at the keywords in the pages, the kind of content each page has and the links, before returning the information to the search engine. This process is known as Web crawling.
The page you need is indexed by a software known as a web crawler. A web crawler gathers pages from the web and then, indexes them in a methodical and automated manner to support search engine queries. Crawlers would also help in validating HTML codes and checking links.
These web crawlers go by different names, like bots, automatic indexers and robots. Once you type a search query, these crawlers scan all the relevant pages that contain these words and turn them into a huge index.
For example, if you are using Google’s search engine, then the crawlers would go through each of the pages indexed in their database and fetch those pages to Google’s servers. The web crawler follows all the hyperlinks on the websites and visits other websites as well.
So when you ask the search engine for a ‘course in software development ‘, it will come up with all the web pages that feature the term. Web crawlers are configured to monitor the web regularly so the results they generate are updated and timely.
begins its crawl by going through the websites or list of websites that it
visited the previous time. When the crawlers visit a website, they search for
other pages that are worth visiting. Web crawlers can link to new sites, note
changes to existing sites and mark dead links.
Google Inside Search – How it works
In the World
Wide Web, there are trillions and trillions of pages. Google says there are
more than over 60 trillion individual pages. Web Crawlers crawl through these
pages to bring back the results demanded by customers. Site owners can decide
which of their pages they want the web crawlers to index, and they can block
the pages that needn’t be indexed.
is done by sorting the pages and looking at the quality of the content and
other factors. Google then generates algorithms to get a better view of what
you are searching for and provides a number of features that make your search
more effective, such as:
Spelling – In case there is an error in the word you typed, Google comes up with a number of alternatives to help you get on track.
Google Instant – Instant results as you type.
Search methods – Different options for searching, other than just typing out the words. This includes images and voice search.
Synonyms – Tackles similar worded meanings and produces results.
Autocomplete – Anticipates what you need from what you type.
Query understanding – An in-depth understanding of what you type.
play an important role in generating accurate results. But it is also your duty
to keep your website alive with fresh, high quality and updated content. Did
you know that Google inside Search skims over 200 factors to bring your users
relevant and updated content?
What is Data Mining?
is a powerful technique that helps extract predictive information from
databases. This saves time for companies looking for revolutionary
face-changing information in their data warehouses.
specific tools for data
mining and their duty would be to analyze the past behavior of users and
predict future trends to help businesses make knowledge-driven, proactive
tools help in minimizing the time that it took in the past to analyze the huge
amounts of data, while at the same time, scouring for specific patterns in the
data that even experts are likely to miss. What a human cannot do manually,
data mining can, and it can easily sift through massive quantities of data,
with no loss of time or crucial information.
Now that we
have understood what web crawling and data mining are, you can guess that both
work in tandem with each other. Once the web crawler collects all the data from
various sources, this data will remain in an unstructured form, mainly in JSON,
CSV or XML formats. This is raw data and deriving useful insights from it is
known as data mining.
So you can
say, web crawling is the first step in the data mining process. The seriousness
and importance of data mining come to light during the extraction process
because you’ve got to deal with web pages errors, data in multiple languages
and irregular markups. It is also important to retain the encoding format as it
Use cases of Data Mining
already witnessed the power of Big Data and Mobility in helping a business
improve profitability. With the data deluge that’s occurring in every industry,
the need to master data mining and following careful business analysis practices
This is why
you can find excellent use cases of the same in medicine, insurance, scientific
research, commerce and a variety of other sectors. Let’s follow this with a
couple of examples to understand the importance of data mining:
companies have been able to leverage the full potential of data mining to gauge
the spending and saving patterns of their customers so that they can identify
the risk factors and deliver result-oriented customer level analysis. This
would also help them to develop new product lines while detecting fraudulent
claims and performing accurate financial analysis.
that data mining is applied with very powerful results in the insurance
industry and the companies who have applied it have achieved tremendous
competitive advantage. Here are a few examples of companies that successfully
use data mining to help retain customers and to weed out fraudulent people –
Fidelity, Capital One, Vodafone.
Data Mining in Healthcare Sector
of data mining has helped in the volume and complexity of managing medical data
and definitely beats the practice of using the manual analysis to find specific
patterns in the ever-widening repository of data.
effective data mining can help in understanding several biological processes by
analyzing a flood of biological and clinical data obtained through protein and
genomic sequences, protein interactions, disease pathways, DNA microarrays,
electronic health records, and protein interactions.
state-of-the-art data mining techniques, it is easy to handle challenging data
mining problems and make meaningful observations and discoveries.
Data Mining in US Presidential Elections
Presidential election campaign has made use of data mining to make predictions.
The huge boiling cauldron of data has been stirred continuously for collecting
big data and using it wisely to reap huge rewards in the campaigns. Everywhere
in the world, politicians have made use of the benefits of data mining to guide
their election campaigns.
observe the previous election results, you can see that it is the candidate who
conducts the strangest election campaign that makes it to the President’s
podium. Data collection,
analysis and intelligent decision making plays a crucial role in deciding
how compelling the campaigning was.
has been used in a variety of degrees to calibrate the pre-election campaigns.
In the 2012 and 2016 election campaigns, data mining played a central point in
making predictions because data from each electoral member was collected and
analyzed on the basis of their behavioral patterns.
beyond a shadow of a doubt that data mining, when used in the right way by the
right people offers limitless opportunities.
Image Mining – a Form of Data Mining
is also a process of searching through huge volumes of data and indexing them
on the basis of images. The patterns are drawn according to various principles
drawn in pattern recognition, machine learning, image retrieval, and
statistics. The extraction of images is an important field as huge amounts of
data come in each day.
Extracting data through images
have begun to extract images from shopping comparison websites and collect
information based on customer behavior. So if you are searching for a
particular image, you can see the images of the same product and related
products in the search results.
image mining, you can analyze comprehensive information about different
products. This helps you to get search results of the product you are looking
for and similar products with variations in color, size, and price
Use case of Image Mining
played a major role in helping users extract data through a novel service known
as Google Takeout. This is the perfect choice for people who need to collect
information without compromising on their own data, privacy or any such issues.
With the benefit of Google Takeout, data mining professionals need not store
all the images in secondary storage devices.
micro-blogging and social networking site is also another good example of image
mining. The site stores thousands and thousands of multimedia files that can be
retrieved at any time.
of image mining bears testimony to the fact that the process of communication
has changed drastically, Content has shrunk to mere captions and the emergence
of “visual grammar” has taken on the social media by storm. The start of the
storm was through Flickr. Remember Flickr? See how far image mining has come
and Data mining can be completed only when another major component comes in.
And that is Data
extraction. Data extraction is extremely useful for people indulging in
online shopping. There are sites with data sources that are structured, like
Amazon for example, but some remain unstructured and are hidden deep in the
To get the
data from such sites, the query will have to be entered in the search box and
filters are narrowed to get the results. The result of the search query comes
in the form of product details embedded in HTML.
special crawler that parses HTML can scrape and extract exact product details
as demanded by the user. The details include product title and information,
pricing, variations, rating, reviews, product code and so on. The feed is
updated regularly, so the user gets only relevant, timely and fresh data.
Use cases of Web Crawlers
have become so important to companies having a strong online presence, and they
use it to obtain data like product information, reviews, pricing details and
images to ensure they deliver better than what their competitors give. Web
crawlers can, thus, make an impact on every aspect of a business.
It could be
an e-commerce site or a travel-based comparison site, but the presence of web
crawlers makes all the difference to the end-user. Everywhere businesses are
looking for ways to beat their competition trying to provide better quality
products at reasonable prices.
understand this better with a few use cases:
The Real Estate Industry
have made a huge impact by literally bringing together all the real estate
listings in various parts of the country. This catalog is prepared by
noting the property descriptions according to type, number of bedrooms, images,
market value and other relevant information in a structured format.
buyer/seller can visit the website offering such information and browse through
the listings to know the price and other details of a particular property. In
such a website, a data acquisition pipeline will have to be set where millions
of records had to be captured, extracted and uploaded.
The Automobile Industry
play an important role in the automobile industry. Take the case of the car
industry, for instance, where clients require a plethora of data to be explored
from numerous resources like auto spare parts sites, automobile communities,
blogs and the like.
crawler goes through all the source sites provided by the client, collects and
extracts the required data. It is also important to set the parameters for data
extraction separately for each site because the source websites may have
different structures and designs. The user can compare the prices; observe the
latest trends, and other data delivered by different sources and then make wise
crawling, Web scraping, and Data mining are, thus, instrumental in defining the
success of almost every business in the world right from retail and e-commerce
to healthcare and entertainment. Everywhere there is a demand for insightful
data, and site-specific crawl is the word of the day. This is why you have
specific crawl requirements separately for various social media platforms,
e-commerce websites, blogs, news websites, and forums.
themselves are ranked according to usability and authority by monitoring
metadata descriptions and traditional full-text methods. Additionally, this is
a great boon for website owners because they can see how search engines operate
and determine which search engine brings how many search queries.
in improving your search results using Web
Crawlers? We are here to help you…
At Hir Infotech, we know that every dollar you spend on your business is an investment, and when you don’t get a return on that investment, it’s money down the drain. To ensure that we’re the right business with you before you spend a single dollar, and to make working with us as easy as possible, we offer free quotes for your project.