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Business-to-business (B2B) has changed incredibly over the years. From the dreaded practice of selling at any cost, the relationship between companies and clients finally shifted thanks to the increasingly tight competition. Clients know they have endless options. If you want to succeed, you’ll need a solid list of prospects. Otherwise, you’re wasting time and effort. […]

The vacation rental and room sharing industry is expected to surpass the hotel industry by 2020. With high profit margins and a steadily growing market, vacation rental business is here to stay for sure. The competition is also getting stiffer by day, which should be adequate reason for vacation rental companies to look for newer […]

Do you consider yourself the Dumbledore of content marketing or a muggle applying to Hogwarts? Whatever the decree, the right wizard will find their way because content marketing speaks with customers and not at them. And that’s just what we want, don’t we? With the next decade on the horizon, underestimating the power of content […]

The hype around data is hardly news. It is a critical part of a business and rightly so. It is the ultimate competitive differentiator and referred to as the new oil of the world that of course, can’t be used raw and needs to undergo various processes of refinement such as data scrubbing, cleansing, and modification. Poor quality […]

Data scraping is not a new practice. It pre-dates the internet and existed even before data mining was much of a concept. From a marketing perspective, it began long before manual copying and pasting. Relevant company information got copied with pen and paper. These days, bots do the work for us and have a superior […]

If you’re at all familiar with data analysis, then you’ve encountered data visualization. It is a key part of data analysis. We’ll explain how it is used and discuss each of the different types of visualizations. But first, let’s make sure we all understand what it is and why it’s important. What is data visualization […]

We are hugely excited to announce that Hir Infotech now provides a Managed Linkedin Lead generation service. That guarantees B2B organizations 200–250 warm introductions to pre-qualified buyers on Linkedin, within 60 days. Proactively building a pipeline of qualified prospects is a key driver of your company’s growth, but it’s a complex and tedious process. We […]

Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. It’s an extremely important topic with vital implications, so we’re giving it the attention it deserves. Read on to learn about all things B2B lead generation — what it is, why it matters, and how to get […]

What is Business Networking? Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers. The primary purpose of business networking is to tell others about your business and hopefully turn them into customers. The Importance of Business Networking Building relationships can be the key to […]

What Is Web Scraping? Web scraping is the process of extracting data from a website or another source of information. Instead of waiting for long hours to copy-paste information, the 2020 edition of data extraction requires only a few minutes to scrape an entire piece of information. Web scraping is great. It functions on the […]