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Category Archives: Brand reputation

Using Big Data to Reduce User-Generated Content Risks

For the past few years, user-generated content has been a blessing for marketers. According to research, consumers respond to user-generated material much more…
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Do Quantitative Data Tell You Enough About Your Customers?

Big data is becoming more and more crucial for marketing and commercial success. Big data-driven analytics are now used by about 53% of…
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Big Data Improves Fintech Customer Experience

The most important factor for every business's longevity is a positive client experience. It promotes consumer loyalty, improves brand reputation, and increases company…
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