Larger organizations have dominated conversations about the advantages of using data, but smaller businesses should also profit from big data. The most prosperous…
In marketing, numbers have always been important. These days, those numbers have undergone extensive refinement, are filtered by algorithms and databases, and are…
Technology is rapidly turning into a necessary aspect of our existence. Technology now drives every significant part of our lives, including business, education,…
Data is more readily available to organizations than ever before in the modern world. Organizations can use data to inform their decision-making process…
Small firms must be more deliberately strategic in how they handle data collection and exploitation, whereas large organizations can employ specialized data professionals…