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Category Archives: Marketing

Outlook Data Files Must be Arranged by Data-Driven Marketers

Marketing professionals can use data analytics in a variety of ways to develop effective marketing plans. In the area of email marketing, this…
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Big Data is revolutionizing every industry around the world

Every entrepreneur (and bigwig in the larger sectors) should understand what Big Data is and why it is transforming the way business is…
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How the History of Data Collection Led to the Age of Big Data

Computers did not pioneer data collection, despite what many members of the younger age would believe. For hundreds of years, data have been…
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Recent Progress in Analytics Is Helping to Solve Workplace Equality Problems

The issues of racial and gender equality are more important than ever in 2018. Thankfully, big data has the ability to tackle these…
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Using Big Data to Reduce User-Generated Content Risks

For the past few years, user-generated content has been a blessing for marketers. According to research, consumers respond to user-generated material much more…
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Do Quantitative Data Tell You Enough About Your Customers?

Big data is becoming more and more crucial for marketing and commercial success. Big data-driven analytics are now used by about 53% of…
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The Value of Using Data to Create a Single View of the Customer

Businesses must deliver great customer service in order to prosper in the current economic climate. They must be quick to comprehend and respond…
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Utilizing Personalization and Big Data to Boost Online Sales

We have transitioned from a time when we didn’t know how to use big data to a time when we simply have too…
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The Value of Different Data Sets in Customer Analytics

Data analytics is undeniably a major paradigm shift for businesses around the globe. By 2030, it is expected that global businesses will have…
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Benefits of Using Data Visualization in Your Content Strategy

For individuals wishing to make use of the vast amounts of data readily available in the modern world, data visualization has grown to…
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