E-commerce Price Tracking Guide
A crucial component of modern businesses that sell goods online is price tracking. Both people who offer their own products and eCommerce platforms should be aware of this. However, as consumers would almost always want to pay less for the same product, there is a considerably greater rivalry to have cheaper pricing among marketplaces. To avoid losing clients because of excessive prices, businesses frequently benchmark their prices against industry leaders like Amazon.
Concentrate on competitors
Monitoring prices requires a lot of resources. Additionally, trying to match your rates to all of the websites you are checking prices on could result in significant losses. It’s important to identify your operating niche and the businesses that are directly competing with you. Comparing your prices with Walmart or other major stores may not be a good idea if you are selling skincare items. Instead, you might restrict your shopping to websites that sell solely cosmetics and skin care items. After compiling a list, you may see which of these websites cover a significant number of the same brands as you. There will be a very small list left after this. Then you can compare prices using just these websites. Once the information is gathered, you may determine whether changing your prices would help you get more clients and compete successfully against your recognized direct competitors.
Therefore, why not target major merchants instead of just competitors? It’s possible that big merchants don’t carry specialist products or concentrate on a single category. Possibly silly, but it would be good to compete with them on price for the goods they do sell. Due to their large sales volume, they may be able to sell goods at razor-thin margins or frequently even at a loss. Instead, concentrating on similar websites would give you insight into the brands and product lines they are focusing on, as well as which products may require more aggressive pricing methods.
Automation is essential
If you are monitoring pricing for thousands of products over hundreds of categories on tens of websites, you might need a manual or semi-automated procedure. This is a result of various problems:
- Prices are changed in real-time thousands of times every day. To record each and every change in price, you must have a sophisticated, completely automated system in place.
- In many instances, the price stated on the product page is not the final price. Shipping fees, taxes, card discounts, and other information are concealed on the same page. All of these data pieces could be gathered and suitably processed by an automated system.
- Once the pricing data has been collected, choices about specific items are no longer possible. For machines to adjust prices on your website based on the data gathered, they must have an internal decision engine with a certain level of flexibility.
Target various products in various locations
You might not be able to match pricing for all products in every city or state when serving a sizable geographic area. Instead, you ought to make an effort to focus on the goods that are most likely to be in high demand in a specific region. When ordering, customers frequently only look at the costs of a select few items and not the entire cart. Additionally, discovering lower costs for some popular things makes customers happy and gives them confidence that a certain website offers fair prices.
A dynamic pricing policy with a regional focus is one of the even more severe options. Income information can be used to determine if you want to offer the greatest prices for the less expensive brands or, the pricier ones for comparable products. To develop a thorough pricing plan across locations, additional data points can also be assessed. This would help your website develop a reputation for having the best pricing, even though you wouldn’t have the lowest prices for every single item.
Market newcomers frequently engage in aggressive price battles. They keep track of the best-selling items and establish the most affordable prices for each of them. Additionally, they provide free deliveries, coupon savings, and freebies. In order to acquire customers, all of this is done at the expense of investor capital. However, as soon as the funding from investors stops coming in, these businesses start reducing their discount rates and raising their pricing. Customers leave the platform right away to visit the following brand-new, successful website.
Frequently asked questions:
What does e-commerce mean by fixed pricing?
This occurs when an online merchant charges different prices for the same goods to various client segments, even when the expenses of manufacture and delivery are the same.
What is the point of tracking prices?
Price monitoring extensions are intended to lessen market volatility and facilitate efficient price discovery. The indicative uncrossing transaction and the current price differ, which is indicated to the market by the price monitoring extension.
Why is monitoring the price strategy necessary?
To gain a much-needed competitive edge in the market, it is essential to employ a pricing strategy while establishing prices. Online price comparison is simple, and consumers are aware of the monetary value of a product.
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