89% of B2B marketers rely on LinkedIn for lead creation, and 62% of those marketers claim that LinkedIn generates almost two times as many leads as the next-highest social channel.

1. Post Interesting Stuff

You need to know why senior-level executives opt to use LinkedIn when you are producing material for the site. In their LinkedIn feed, they are not seeking outdated and generic blog posts.

Instead, they seek information that will inform them and keep them up to date on recent changes in their business.

Therefore, you should work to provide material on industry trends and thought leadership in order to get leads. Don’t forget to add your distinct viewpoint to every piece of information.

2. Speak Knowledgeably As Often As You Can

Never rely solely on one-way communication channels like websites, blog posts, and videos. As often as you can, try to have sincere conversations with your applicants.

Give your user a 10-minute call to walk them through the process if they ask about a feature in chat rather than just providing a link to an information base. You will have yet another chance to sell as a result.

Try a video call if you are sending your instructions by email. Offer to meet if you have a video call. When you communicate with your leads, work to become more familiar with them.

3. Updating Frequently

Establish a timetable and follow it. Consistency gives them a sense of trustworthiness and keeps you on their minds.

Tuesdays, Wednesdays, and Thursdays are the ideal days to post. Think of publishing between 7:00 and 8:30 in the morning. You could also write a piece after lunch and end the day between 5:00 and 6:00 p.m.

If you want to be sure that your content is presented recently at the top of the feed, these are the optimal times to post.

4. Choose the appropriate decision-makers to generate leads on LinkedIn.

Consider that you want to actively seek out and develop leads on LinkedIn.

If you’re just looking for outreach candidates, start by putting the name of a specific position and/or a company. You can also just type the terms independently.

But suppose you’re seeking someone to fill a position at a specific organization but aren’t exactly sure who you’re looking for.

Just click the “People” button on any corporate page to find out more. After that, you’ll get a list of possible contacts with their job descriptions and pertinent relationships prominently displayed. Considering that LinkedIn’s search algorithm is extremely similar to Google’s, it is important to optimize. Just avoid being overly wordy.

5. Use the lead generation forms on LinkedIn

The ability to add a call to action to your sponsored content advertising is one of LinkedIn’s wonderful features. You can connect a registration form to your ads that automatically fills in the lead’s LinkedIn contact information using a LinkedIn Lead Gen Form to gather sales prospecting. All the lead needs to do is enter their email address and click “submit.”

Lead Gen Forms were created with ease of use for mobile app users in mind, removing the need for lengthy data entry only to subscribe to a newsletter, download an eBook, or perform any other CTA. This is a very useful feature since, without one, a lead will need to go through extra steps to click on the link in your ad and fill out a form on your website before their contact information is obtained.

Frequently asked questions:

How can you automatically create leads?

There are several approaches to automate lead generation. Examples include cold email campaigns, chat rooms, blog post recommendations, and usage notifications for specific websites. To save you time and yet produce useful lead data, they are all automated.

Why is lead generation so hard?

There is no perfect lead; there are many promising leads, but there is no way to predict whether a lead will result in a sale. Your lead might already own a product that performs the same function as yours, may not have the financial means to pay your prices, or simply may not be interested in speaking with you.

What are the two types of lead generation?

Inbound and outbound lead creation are the two main categories through which leads are often generated.