How the History of Data Collection Led to the Age of Big Data

  • 21/08/2023

Computers did not pioneer data collection, despite what many members of the younger age would believe. For hundreds of years, data have been utilized in experiments, analyses, and the validation of theories. As technology developed, the platforms for data organization recently evolved. As company executives increasingly understand that a data-backed approach is the only way to sell clients or investors, the usage of data has increased significantly.

The following are the various ways that data has been set up and put to use over time

1. Graphs and data sets

Graphs and data sets were once both utilized for data organizing. Much like they are now, graphs were employed to help viewers understand the data if the statistics themselves were unclear. Since each individual data set would need to be tallied together, finding totals would take a considerable amount of time. It was harder to identify the factor that contributed to success or failure in those days.

2. Using Excel

Microsoft Excel revolutionized the gathering and analysis of data. By entering the proper formula, Excel’s functions make it simple to aggregate data such that totals and averages may be seen. Since most people learned how to use Excel in primary school, it has become a common tool used by many businesses.

3. Clouds gathered

Cloud-based data and information might be among the most valuable and straightforward to compile. For international businesses, having several users be able to input data into the same page can be quite helpful. Due to the significant data breaches that have occurred over the past few years, many businesses are concerned about protecting their customers’ personal information. Data stored on the cloud and protected by a virtual private network (VPN) is also secure.

4. Political campaigns

The first method of determining which candidates would be the frontrunners for particular parties was through polls. However, because not everyone participates, polls can be inaccurate. Hilary Clinton had almost a 90% chance of winning the 2016 presidential election, as we saw, yet she ultimately came in second. Speech writers can create the ideal speech for a particular audience by compiling data on audience reactions to a speech. Since every demography is unique, it may be most beneficial for the data gathered to convey the same information in a different way.

5. Used for marketing

A political campaign is quite similar to a marketing campaign, except that the person trying to persuade you to do something is a person rather than a firm. Online shopping has created a wealth of detailed data on consumers that may be used for a variety of purposes. Companies are beginning to tailor items for various interests rather than attempting to persuade people that a thing is fantastic. Market research firms gather a lot of data to predict future trends, such as the next McDonald’s hamburger or the best smartphone color. With the data gathered from online behaviors, marketing methods have also gotten more focused on a higher ROI.

6. Consumer-based selling

Consumer-based selling has emerged as a result of the aforementioned targeted marketing strategies. This implies that a lot of the advertisements that a person sees are related to queries or purchases they have already made. In terms of marketing and advertising, artificial intelligence is having a significant impact on how data is used. The better the product is for the customer, the more data is properly examined.

Data can be utilized for a variety of purposes beyond those stated above because we frequently base decisions on it. In the long run, data organization and utilization will advance for the benefit of both businesses and customers.

Frequently asked questions:

What events sparked the big data era?

A number of factors, including the quick rise in computer speed and the widespread use of information technology, have influenced the big data age. A computer from today, for instance, can hold thousands of times more data than one from just a few years ago.

What is the big data history?

Big data often consists of data sets that are too large for frequently used software tools to acquire, curate, manage, and process in a reasonable amount of time.

Is this the big data era?

Big data is a reality in our time. It is altering how healthcare professionals manage illness, how humanitarians prepare for and deal with natural disasters, and how companies determine what their customers want. Companies realize the need to gather and interpret that data, and data scientists are becoming more and more in demand.

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