How to Generate Sales Leads Using Web Scraping Services
It’s becoming increasingly hard to gather leads because there are too many sources and potential buyers. For a human, it’s virtually impossible to acquire all of them, and the gathering process will be very slow. That’s the reason why you need web scraping services.
A Beginner’s guide for Lead Generation with Web Scraping Services
begins with a lead – a person that is interested in your product and
potentially ready to buy it. Acquiring leads is a cumbersome and time-consuming
process. Yet, it can become simpler with the use of modern digital tools.
made the lead generating process both easier and harder. It became easier
because there are more ways to get the required contacts now – there are social
media platforms and numerous different websites where potential buyers leave
their emails and phone numbers. But at the same time, it’s harder now to gather
leads because there are too many sources and potential buyers. For a human,
it’s virtually impossible to acquire all of them, and the gathering process
will be very slow.
reason why you need web scraping.
What Is Web Scraping?
It is a
process of data gathering
from web pages. A special robot – a scraper – crawls through the required
websites and extracts only the data you require from the content. Then this bot
analyses the information and organizes it for you. As a result, you receive a
well-structured list of leads that you can utilize right away.
another instrument that will let you get quality leads. Supplying your scraper
with them, you can fake your location to access the information meant for an
audience from a certain country. Moreover, with proxies, you will avoid
anti-scraping measures and bans. Therefore, you will be able to gather leads
faster and more efficiently.
you to choose residential proxies for scraping as they offer the perfect
anonymity. They are real IP addresses that belong to existing devices. Thus,
using residential proxies, you will remain unnoticed while you’re gathering
What Data to Collect To Create Leads
on your approach. Of course, emails will be the easiest type of contact
information to acquire as we use our email addresses almost everywhere, and
only a few of us decide to hide it from the public eye. Phone numbers are
harder to get because users don’t share them often online.
profiles can be good data to gather, especially if the user allows everyone to
send them a direct message. Then you can slide your offer right into the DMs of
a potential buyer. Another approach is to target these users with ads. For
example, you can invite them to like the page of a brand, or join the group. No
matter what method you will choose, it’s relatively easy to begin interaction
with users on social media.
see what actions exactly you should take to collect leads for your business.
Regardless of the scraper you’re going to use, the process remains more or less
you need to know your target audience before you jump to scraping. So let’s
assume that you already know who your potential might be. Now think where you
can get their contact information: which websites they visit, which social
media they use. Create a list of sources that could provide you with leads –
this will allow you to speed up the search and make sure you don’t receive
irrelevant data from your scraper.
advanced scrapers might be able to decide which websites to work with –
especially if we’re talking about programs enhanced with artificial intelligence.
But if you’re using a simpler bot, you need to give it a precise task with all
the conditions outlined. Then you can expect a good result.
Set Up the
Kind of Data
point, you should know what kind of contact data you want to gather. The
scraper needs to know what to look for – phone numbers, social media accounts,
or emails. Of course, you can set it up so that it collects all the contact
information and then organizes it in a spreadsheet putting different kinds of
data in different columns. But it will take more time, and businesses rarely
need all types of contacts. So it’s better to focus on one thing at a time.
Now when you
told your scraper all your needs, you have to wait for it to do the work. This
process can be simple, but there are some pitfalls you should know about. First
of all, let the scraper make a short break between requests it sends to
destination websites – even a 2-second pause will make a difference and the
server will not think you’re trying to DDoS-attack it. Also, it’s important to
set up a proper proxy rotation system so that your scraper uses another IP
address for each new request.
generation is a cornerstone of the sales process. If you don’t have people to
sell your product to, you, obviously, will have a hard time selling it.
Scraping or Crawling helps you gather the needed information quickly and
without hassle. Using this technology, you won’t get lost in this world of big
data. Web scraping
will supply you with ready-to-use leads constantly so that you can streamline
the selling process and reach your goals faster.
At Hir Infotech, we know that every dollar you spend on your business is an investment, and when you don’t get a return on that investment, it’s money down the drain. To ensure that we’re the right business with you before you spend a single dollar, and to make working with us as easy as possible, we offer free quotes for your project.