HOW WEB SCRAPING MATTERS IN 2020?
Data is a crucial asset that will continue to unfold the way businesses engage with potential prospects. Today data is the only factor that can strive for a brand to engage in the way their potential prospects expect from them. Data doesn’t just provide a solution to brands on the prospect’s exact needs, it also guides them towards how that need can be resolved.
Jump Directly To
What Is Web Scraping?
Web scraping is the process of extracting data from a website or other source of information. The action is conducted because data isn’t that easily available. The online platform has pools of information that may or may not be easily accessible. Data that is accessible however cannot be downloaded.
Interesting Read: 30 Ways to Grow Your Business with Web Scraping?
Living in a generation where any queries are resolved with a tap of a button, conducting manual copy-pasting can be tiresome and honestly very time-consuming. The reason for data capture is easily interpreted for instance the need to sustain business growth, to find out about market conditions, to have a minute sense of predictions in the product growth and the list can go on.
Web scraping isn’t a task for the technical or individuals who indulge in coding. Today a normal individual like you and I can conduct efficient web scraping activities anytime, anywhere. To conduct web scraping activities, the process includes 3 easy steps:
1. Click on the website or the source of information you want to extract
2. The scraping process commences
3. The data is then saved in your system in the format you wish to see it in, for instance, CSV file.
Why Is There A Need For Web Scraping?
In simpler terms, web scraping is required to capture data. As you know that for any brand to cater to their prospect’s needs, they first need to understand what the needs are in the first place. Similarly, whenever brands tend to conduct any action which is stressed more on lead driven activities, such actions need to be conducted with the right data in hand.
The online platform has data but not all of that data is relevant to you or might be some of the data that you are looking to retrieve may only be available on your competitor’s website or other brands website. You may be able to see it but you cannot constantly drive up to the screen each time you need that information right?
And as mentioned, copy-pasting is a decades-old tactic. If a brand aims to sell quicker and better prospects, having the right data and incorporating it at the right time on their solution can spark conversion rates higher which is exactly why web scraping is required.
How Web Scraping Matters In 2020?
1. SCRAPES RELEVANT DATA FROM THE CROWD
There are tens and thousands of data available online but not all that data is relevant to help your business grow. As a brand you know what is required for your brand’s enrichment and hence with web scraping, extracting only that portion of essential data that can help brands succeed faster in their lead capture activities. For instance, if you want to scrape data from your competitor’s websites, web scraping makes that happen without the competitor’s website slowing down or having any risk of any brand conducting this action to be detected.
2. QUICKER IMPROVISATION OF BRAND’S SOLUTIONS
A brand can enhance its solution when it has the right data which exhibits the requirements needed to improvise the solution. Web scraping provides accurate data because all the data being driven is from sources that have been following it or from platforms where prospects have mentioned their opinion on their expectations about a particular product. All of this contributes a valuable data collection to brands which can help them to improvise their solution better. Since brands have an analysis of what their prospects are expecting, it becomes easier to adapt to the modifications and also plan out the next possible changes before the new trend hits.
3. RETAINS BRAND SUCCESS
A brand success can only be retained when a band continues to serve the needs of all its prospects even with each changing trend. But how can that happen when the trends have no time of their arrival? With the data collected, brands can have an idea, it might not be the exact prediction but a simple analysis of how their solution will be looked upon a few years from now. Not only that aspect, but brands can also have an analysis of how their prospects will look at a product.
For instance, maybe the current product offered by a brand is great, it has all the features and the prices are great, with web scraping you can get data which will help you analyze what more are prospects looking from the product for instance maybe they want few features to be automated or they want a specific feature and so on. Web scraping ensures that you get the data that can help you still cater to the prospect’s needs no matter the changes and still retain the success crown for longer.
4. OUTSELL COMPETITORS
The harsh truth is if you want to be successful, outselling your competitors can win you over some brownie points. With web scraping, you can easily scrape any information which will most likely help your brand to hover in front of your competitors. It could be their pricing strategies, their prospect reviews, and any other information which will most likely help in catering to your very own prospect needs.
The market is growing and changing all the time when it comes to conducting activities which can pull your brand closer to assisting their needs better, web scraping is an ideal tool for that action to take place.
5. INDULGES IN LEAD GENERATION ACTIVITIES
To capture the ideal lead for a brand, it takes up a lot of research time to find the right audience which fits a brand’s target audience. Wouldn’t it be easier if you could just have a list that consists of the leads which can be interested in what your brand has to offer? Web scraping lets this happen. There are moments where you find leads in the most unimagined places, for instance, your blog post comments, or if someone has shared your post and even leads can be found within your peers activities as well such as their engagement sections of the individuals they interact with openly online, all these prospects stand as a potential sales lead for your brand.
With the help of web scraping, you can easily scrape such information, get their contact details as well as email addresses without breaking a sweat and conduct efficient cold calling and emailing on the spot. This not only saves a lot of time for the sales agents to find them through the crowd but also speeds up the process much quicker than imagined.