Brand Monitoring

Domain

Sales & Product Review - Hir Infotech’s Brand monitoring using web scraping services enormously help in marketing decisions, improving customer services, user’s product ratings and competitor’s moves.

Client

A Digital Company, established in overseas from Austria

Challenge

The Business wanted to understand trending comments and insights from potential customers, by looking into the data location-wise and get a new perspective of their products for improving their Marketing strategies.

Our team was aware that it was a difficult challenge as it requires the research on huge volume and sentiments of the users.

Solution

Our highly skilled team started the research by extracting data from various check-in sources by keeping in mind the relevant insights based on the different locations. Some manual data interpretation also completed to keep the data accurate.

The business’s historical data extracted to figure out the past trends, which resulted in the analysis of a massive volume of scrapped data. We also collected emojis to track the customer’s sentiments.

Then the data were categorized into data-sets, collated and presented in smaller information and specific to segments, as required by the customer.

Benefits

• The service delivery was with-in the deadline, regardless of the huge data volume processed.
• The service provided was professional and hassle-free.
• Interesting Insights were derived from the complete Web scrapping process, that impressed the customer

Takeaway

It was thought-provoking for our team to use location data effectively, as clients like these need to monitor not just locations, but also the brand reviews and sentiments around them.
Brands also need to be monitored closely to track quick reactions to what’s happening, whether the recent marketing decisions are promoting positive vibes among the users.

From The Client

"The analysis delivered helped us take tactical decisions that would be beneficial for our business. We look forward to a long-term relationship."