Sources of Data That Can Improve Analytics and BI

  • 25/07/2023

Decisions supported by data drive business intelligence. Business executives who understand how to gather data and utilize data insights can better optimize their campaigns, which will have a direct impact on the profitability of their company.

Businesses have access to a variety of data sources, and they may utilize the information gathered to develop campaigns that target specific niches, enhancing their competitiveness and enabling them to provide goods and services that are especially suited for those markets. According to Jasmine Morgan, organizational intelligence is still a significant asset for any retail business looking to expand, stabilize, and reduce risks. Additionally, development is becoming more economical as more individuals have access to affordable technology and possess the necessary skills.

Here are a few methods companies can use to gather the information required to advance analytics and business intelligence.

Google Analytics

Google Analytics offers tremendous insight for a free tool if you know where to look and how to use the data properly. Businesses will first be able to identify who is accessing their website and from where. However, it goes far beyond that.

Google keeps track of users’ search histories and patterns, so they are aware of their online habits and interests.

You can check which referring websites or platforms users are using in Google Analytics. This information can be utilized to create content that will attract more visitors to the website. You can use audience insights to get additional specifics about the people that visit your website. A useful manual from ConversionXL explains how to set up Google Analytics tracking so that you can start getting information that more precisely outlines interests and actions.

If you utilize Google Analytics, it’s worth doing an audit to determine if there are any data-collecting gaps that could be used for your campaign.

Website experience is analyzed using server log data.

The server log data is essentially “big boy territory,” so to speak. If your website has a search function, you can actually extract the search terms used and use that information to generate new goods or services that are in demand but don’t yet exist. Those keywords can be used in any ongoing search marketing efforts that you may have.

The information can be gathered by using server log data. Data may be gathered and visualized using the ELK stack to enable swift business decisions. The server logs can reveal a variety of information, including:

  • where website visitors spend their time.
  • The dates and times of their visits to the website and how long they spend on particular web pages.
  • what kind of online experience are they experiencing

When it comes to business intelligence, the server logs might reveal problems like business bottlenecks that may be brought on by subpar content or technical problems that impair the functionality of the website. With the correct tools, server logs can be thoroughly reviewed on a regular basis (daily, weekly, or monthly) to extract important insights that can be used to enhance the operation of the website.

Facebook Audience Insights offers individual analysis

Over a decade, Facebook has collected user data. Their audience data helps advertisers analyze online behaviors, attributes, and interests. Even with their messenger technology that scans and listens to users’ messages, advertisers can target them with adverts for items and services they’re interested in.

Facebook audience insights fill in the blanks and can be used to locate lookalike audiences on and off the network. Download client data and segment their interests. This data will show advertisers how their customers behave, where they go, what they read, and what events they attend. Granular marketing targeting reduces waste and boosts ROI.

Free data sources are great. Google Analytics, server log data, and Facebook audience insights enhance company intelligence. To improve your website and business, configure a mechanism to collect and evaluate data periodically.

Frequently asked questions:

Which three data sources do BI systems use?

The purpose of this study is to examine the various business intelligence data sources. Internal, external, and personal data are the three forms of data used in business intelligence.

Which kinds of data are used in BI?

Business customers can now access a variety of data types, including semi-structured and unstructured data, such as social media, as well as historical and current data from both internal and external sources. Users can examine this data to learn more about how the company is doing.

What kinds of data are utilized in analytics?

The four primary forms of data analysis used in data analytics and data science are descriptive, diagnostic, predictive, and prescriptive.

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