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Tag Archives: Advertising

How the History of Data Collection Led to the Age of Big Data

Computers did not pioneer data collection, despite what many members of the younger age would believe. For hundreds of years, data have been…
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Using Big Data to Reduce User-Generated Content Risks

For the past few years, user-generated content has been a blessing for marketers. According to research, consumers respond to user-generated material much more…
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Utilizing Personalization and Big Data to Boost Online Sales

We have transitioned from a time when we didn’t know how to use big data to a time when we simply have too…
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Improve Your Marketing Strategy Utilizing QR Codes And Data Analytics

Modern retail marketing tactics are built on the twin foundations of QR codes and marketing analytics solutions. More businesses are combining them to…
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For a Higher Rate of Conversion, Smart Businesses Need to Invest in Data Analytics

There are currently more obstacles than there have ever been for small enterprises. The latest financial crisis is not exhibiting any signs that…
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Data From Store Locations To Increase Conversion Rates

People find learning about a company or brand on their phone to be much more comfortable than they do on a website. There's…
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Best Data Collection Practices to Follow

It's a done deal! Customers are reluctant to give you their personal information. Most Americans are quite reluctant to divulge their personal information,…
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How to Set a Financial Plan for Advertising

What exactly is a budget for marketing? A marketing budget is a document that details the amount of money that your company plans…
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Social Media Data Types You Can Gather For Marketing Campaigns

Using social media sites like Facebook, Twitter, and Instagram, you can easily stay updated on what's happening in your social circle. But did…
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To Generate More Leads, Avoid Common Data Enrichment Errors

The internet has been drowning in data over the past few years. But using these data to manage your company or any marketing…
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