Walmart Private Label in 2022: A Guide!

E-commerce vendors are aware of how beneficial it can be to introduce private label products on Amazon; thus, they would wonder why they shouldn’t do the same thing on Walmart. The addition of one’s own private label brands and items to the Walmart Marketplace can be a fantastic method for business owners to diversify their income streams. According to the survey of Walmart sellers, 95% of those sellers are successfully running profitable businesses through Walmart.

According to the findings of the Walmart Seller study, the private label business model accounts for the majority of sales at Walmart (51%). After retail arbitrage (45%), internet arbitrage (33%), wholesale (34%), and dropshipping (12%), the following sales models are the most popular: dropshipping (12%), wholesale (34%), and retail arbitrage (45%).

What exactly are private label products?

The term “private label” refers to things that are generally available on the market but are renamed and marketed under the label of another business. As a private label retailer, you have the ability to give a product your own unique spin by enhancing its quality, modifying its size, introducing new color options, and including additional features.

The benefit of a private label is that one does not have to invent or develop an entirely new product in order to sell it online under one’s own brand name (though you can if you want).

The idea of private labeling is not new; in fact, it is a standard practice that is utilized by many of the major shops in the world. If you’ve ever shopped at Walmart, you’ve probably seen that they stock their shelves with a variety of products bearing their own private labels, such as Great Value, Equate, and Sam’s Choice.

Brands with Walmart private labels

Let’s take a look at some of Walmart’s best-selling private label brands to help you understand the concept of private label items and to demonstrate that even massive retailers like Walmart adopt this strategy.

1. Great Value

Great Value is Walmart’s private label grocery brand, introduced in 1993. It is intended to compete with name-brand products. Hundreds of consumables, including food, cleaning supplies, confections, and beverages, are represented by the label. Manufacturers of food items simply repackage their goods with the Great Value label.

2. Equate

Walmart is the current owner of the once-independent brand known as Equate. Products for health and personal care, such as shaving cream, toothbrushes, lotion, and even 

over-the-counter medicines, are among the products that are manufactured by the company.

3. Sam’s Choice

The Sam’s Choice private label was launched in 1991 and is named after Walmart’s namesake founder. It markets itself as a premium food brand and sells an array of items, including coffees made from whole beans, pizzas with a thinner crust, Swiss chocolate, frozen fish, breakfast meats, bread, and sauces.

Why offer private branded goods on Walmart?

E-commerce vendors like Walmart and Amazon sell private-label products for a good reason. Let’s discuss why the private label has become the most common type of retail distribution.

The brand is yours

Contrary to arbitrage or wholesale, where you purchase and resell the goods of other brands, selling a private label product signifies that your business controls the brand. You have total control over how you market and charge for your products since you own the brand.

Greater profit margins

When you private label goods, you get them at the best price possible by buying directly from a manufacturer or supplier, which increases your profit margin significantly. You buy from a store or brand at a marked-up price when you are reselling things through retail arbitrage or wholesale, which results in less profit.

Frequently asked questions:

What is Walmart’s own brand called?

Walmart launched the private label food brand Great Value in 1993, and it makes the claim that its products are just as high-quality as those from recognized brands.

How many private label products does Walmart have?

The private label brands sold by Walmart include more than 29,000 items. They represent more than 315 brands across 20 different categories.

Is private labeling profitable?

Private label brands are typically created to increase profit. Private label brands are more profitable and leave a better margin than national brands since they do not incur the national brand’s branding costs or the middlemen’s fee to bring them to the retailer’s store.