Client Background: A European-based enterprise software company sought to expand their customer relationship management platform into the North American market, targeting mid-market technology companies with 200-1000 employees.

Challenge: The client had limited knowledge of the North American B2B landscape, no existing prospect database, and struggled to identify decision-makers within target accounts. Their previous lead generation efforts resulted in less than 2% response rates and lengthy sales cycles averaging 14 months.

Solution: Hir Infotech developed a comprehensive ICP based on the client’s European success patterns, then identified 2,500 North American prospects matching these criteria. We provided detailed contact information for buying committees, technology stack analysis, and intent signals indicating active CRM evaluation processes.

Results: The client achieved a 34% email open rate, 8.7% response rate, and closed 23 new customers within six months, generating $2.3 million in new annual recurring revenue.

Client Testimonial: “Hir Infotech’s precision targeting transformed our North American expansion. Their data quality and market insights helped us identify prospects we never would have found independently.” – Marketing Director