Market and Product Research

As part of market research services, Hir Infotech works to achieve the same goal by giving you relevant and important information about the market, industry trends, competitor strategies, and market innovations, among other things. This information will help you develop successful marketing plans, make wise decisions, and connect with a global audience of potential customers.

Market Research Services Marketing Research Companies and Consultants

Hir Infotech helps you gain insights on the target audience, forecasting marketing trends, evaluating competitors’ strategy with a broad range of web research services, thus helping marketing and web research clients make informed decisions.

We collect relevant data from sources like technical specs, market trends, consumer feedback/ratings, general pricing trends, and many more. The key to gaining a competitive advantage lies in having an in-depth understanding of the target audience, competitors, and the market. Hir Infotech, as part of market research services, strives to do the same, providing you with relevant information about market, industry trends, competitors' strategies, and innovations in the marketplace, among other things, thus helping you formulate effective marketing strategies, make informed decisions, and reach out to your prospective clients far and wide.

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Product Research

Service Research

Our product research and data analysis are done on focal points, including a definition of the target market, determination of the product category, and explanation of the problem to solve or opportunity to exploit. We are experts at qualitative exploration analysis, concept testing analysis, brand name research analysis, packaging research analysis, product testing analysis, and many more. Our decision analysts help you make your product launch efforts – successful.

We help the various market research support companies and E-commerce business firms with reliable web research service. We help our clients in obtaining an overall idea about their target market, product categorization, and various opportunities to solve their market research related setbacks. Our analysts will hence, ensure in the formation of successful business decision-making strategies.

Product research

Product research is undertaken either before launching a new product or to determine customer responsiveness towards an already marketed product. It helps you identify the potential buyers of a product, the features that you must incorporate in it to make it more appealing and the best name that you can give it.

Healthcare Market Research

Hir Infotech has a dedicated team of analysts to offer comprehensive healthcare industry analysis that gives strategic knowledge essential to set up and run a healthcare business. Whether you are starting or have been operating in the healthcare industry for a long time, our data-led market analysis helps industry stakeholders take meaningful and profitable decisions for their business.

Industry Research

Hir Infotech provides in-depth Industry Reports compiled by experienced analysts, presented in a variety of high-quality formats. Reports include data regarding a specific industry's status, market size, development, trends, customer segmentation, forecasts, and relevant statistics.

New Product Concept Analysis Survey

If you are about to launch a new product in the market, we can help you conduct its initial screening in front of the target market. We provide you with information regarding acceptability of the product, the likelihood of purchase, likes and dislikes, etc.

Customer Purchase Process / Tracking Survey

As a part of market research services, we help you track every customer touch-point and the process followed by your customer to complete a purchase. This includes steps like Market Awareness, Knowledge, Intention to Buy, Trial, Purchase, and Repurchase of the product.

Competitive Product and Market Positioning Survey

When you outsource market research services to us, we find out how the market views you in relation to your competitors. This also includes comparing the attributes and benefits of the product.

Sales Lead Generation Survey

Hir Infotech helps you in timely follow-ups and relevant use of the sales leads. We also help you save your valuable sales force time and track the leads effectively.

Brand Equity Survey

As part of market research services, our experts evaluate the psychological value that your brand holds in the marketplace.

Product Fulfillment Surveys

Our marketing research consultants evaluate if your product fulfills all the promised attributes and benefits (both tangible and intangible).


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Skilled Professional Team

Data, insights, and intelligence to understand your market and drive the growth of your business.

Market research plays an important role and needs accurate and effective research services. We provide customer-specific market research, including Competitive Products and Features, Pricing, Product Catalogues, Marketing Lists, Product Specifications, Warranties, Market Niches, Trade Publications, etc.

Over the years, we have created a distinguished reputation among marketing research companies. We support our clients in identifying and assessing target market, understanding and exploring consumer behavior, studying the market size, analyzing competitors, benchmarking, etc.

Consumer Marketing Research

  • To help you fathom the proclivities and preferences of consumers and their relative responsiveness towards your and your competitors’ products.
  • Understand the ever-evolving needs of your customers and anticipate emerging trends to best leverage opportunities and win the market.
  • Consumer landscape Brand insights
  • Consumer segmentation Market segmentation
  • New customer identification customer satisfaction and loyalty analysis
  • Customer preference concept testing
  • SWOT analysis pricing research
  • Competitor activity monitoring campaign effectiveness and measurement

Hir Infotech's Hiring Model

Fixed Cost

This model is an ideal fit for long-term projects or where the requirements are quite clear.


This model is ideal for short-term projects where you only require "X" number of hours in a month / month-on-month basis.

Pay As You Go

This model is ideal for trial and for Ad-hoc requirements. For tasks such maintenance or upgrading the services, this is a perfect fit.

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