Social Media Research
Leveraging Social Media Research To Empower Businesses With Market Insights
Nowadays, almost businesses are using new media platforms instead of traditional to promote their brands, products and organization.
In this scenario, if you are planning market research then you cannot ignore social media platforms as these channels give you opinions of millions of consumers and shoppers. Through social media research, we facilitate you to understand growing industry trends, feedback on your products or services, target audiences' preferences and market status of your strong competitors.
Social media research can help your business in several ways: from understanding and improve the perception of your brand online; understanding the market for new products; comparing your presence to a competitor, or attracting new audiences through understanding the trends and discussions within your category.
Social media research experts at Hir Infotech can sort through opinions of millions of shoppers, growing industry trends, feedback on your products or services, and market status of your competitors to enable you to take well-informed decisions. Besides exploring social media sites such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tumblr, etc., Hir Infotech also researches your industry-specific blogs, forums, and video sharing sites like YouTube, Vimeo, etc. The expertise of our social media research professionals is continuously being leveraged by industry verticals such as eCommerce, IT, Real Estate, Healthcare, and Media.
Social media analytics made for Agencies, Brands, and Influencer
From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right insight to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can see what is working and what isn’t to develop better campaigns.
Social Media Analytics (SMA)
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
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