Lead Capture And Lead Nurturing- SEO

Challenge

Some of the current SEO issues include simply separating the various service lines, since company offers major service lines ranging from benefits and insurance to financial services. One of the primary issues is simply separating various services and ranking highly for each of those services, which at times have identical audiences. Company’s organic traffic share ranges from 60% to 80%. "It's a significant percentage, which is why we're so focused on SEO for our site," says Sr. Marketing Specialist of their company.

Solution

On average, they spends between 5 and 10 hours every week on SEO-related tasks. Our objective is to generate qualified business-to-business sales leads from website visitors. In order to warm up the lead before we close the transaction, we need to collect their information so that we may send them drip campaigns. As a result of adopting Hir Infotech’s experts analysis, we've been able to pull ahead of the pack.

"For Hir Infotech, the reporting process' simplicity has been key. I collaborate with several service line marketing managers as part of my job. I can actually demonstrate a better graphic representation of their SEO strategy thanks to Hir Infotech. It's wonderful to explain complex information in a clear manner rather than by displaying spreadsheet after spreadsheet."

Benefits

  • It assists us in identifying potential for up-selling as well as cross-selling in our existing product line.
  • It not only gives us the ability to manage the relationship that now exists between our company and the lead, but it also motivates us to grow our relationship.
  • Not only does lead nurturing take care of leads that already exist, but it has also helped us produce new leads.

Takeaway

Our company's support for SEO has increased dramatically and swiftly since we filled this position during the previous years. It's possible that the earnings in new accounts will increase at top speed. Because of this, it is essential that we differentiate each of our service lines from one another and work hard to achieve a high ranking in each of those service lines.

From The Client

My interest in Hir Infotech was sparked by their commitment to quality work, accuracy, and a well-organized workplace. They also did an excellent job and helped us as we experienced difficulties to find better solutions.

From The Client

"The analysis delivered helped us take tactical decisions that would be beneficial for our business. We look forward to a long-term relationship."

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