Data Appending

Client Background:
A mid-market B2B SaaS company headquartered in Austin, Texas, offering project management and workflow automation software. The company maintains a sales team of 45 representatives and manages an outbound pipeline targeting operations and IT leaders at companies with 200–2,000 employees.

Challenge:
The client’s CRM contained approximately 180,000 contact records accumulated over five years. Internal audits revealed that 38% of email addresses were bouncing, 24% of phone numbers were disconnected, and over 60% of records were missing firmographic fields like company revenue, employee count, and technology stack data. The SDR team was spending an average of 2.5 hours per day on manual data research, and campaign deliverability had declined significantly, triggering Google Workspace spam flags.

Solution:
Hir Infotech performed a full-scope data append project in three phases: (1) email address verification and re-appending using our AI match engine, (2) direct-dial phone number appending for all SDR-prioritised accounts, and (3) firmographic and technographic enrichment covering revenue bands, employee counts, SIC codes, CRM platform usage, and marketing automation stack for all 180,000 records.

Results:

• Email bounce rate reduced from 38% to under 3%
• Outbound email open rate increased by 52%
• SDR research time cut by 65%, freeing 1.8 hours per rep per day
• Pipeline value increased by $1.4M in the first quarter post-enrichment
• Technographic append identified 12,000 Salesforce users as high-priority targets, enabling a dedicated sequence that delivered a 4.2% reply rate

Client Testimonial:
“Hir Infotech didn’t just clean our data — they fundamentally improved how our sales machine operates. The technographic append alone unlocked a targeting layer we didn’t know we were missing. Our SDRs are faster, our campaigns are cleaner, and the ROI showed up in the first 90 days.”
— VP of Revenue Operations, SaaS Platform, Austin TX

Client Background:
A fast-growing FinTech company based in London, UK, offering embedded payments infrastructure to e-commerce and marketplace platforms. The growth team manages outbound prospecting targeting CTOs, CFOs, and heads of product at UK and European e-commerce companies.

Challenge:
Following a CRM migration from Pipedrive to HubSpot, the client discovered that 45% of their contact records had incomplete or misformatted data — missing job titles, no LinkedIn profile URLs, inaccurate email formats, and no firmographic context. The marketing team was unable to segment effectively for ABM campaigns targeting companies in the UK, Germany, and the Netherlands, and campaign deliverability was suffering under GDPR scrutiny.

Solution:
Hir Infotech executed a GDPR-compliant data appending engagement covering: (1) full email address re-verification and re-appending, (2) job title and seniority level normalisation and appending, (3) LinkedIn profile URL appending, (4) firmographic enrichment including company revenue, employee count, and e-commerce platform usage, and (5) a geographic compliance audit ensuring all appended European records met GDPR Article 5 data minimisation requirements.

Results:

• 45% data completeness gap resolved; overall CRM completeness reached 94%
• ABM campaign segmentation accuracy improved, enabling precise targeting of 8,200 verified e-commerce decision-makers across the UK, Germany, and Netherlands
• Email deliverability rate improved from 61% to 96%
• Marketing-generated pipeline increased by £820,000 in the subsequent two quarters
• GDPR compliance documentation provided with every record, reducing legal review time by 70%

Client Testimonial:
“Data quality was our biggest go-to-market blocker before Hir Infotech. Their team understood GDPR compliance deeply — not just as a checkbox but as a core part of their delivery process. The enriched data transformed our ABM programme overnight.”
— Head of Growth, FinTech Company, London

Client Background:
An Australian health technology company based in Melbourne offering telehealth and clinical workflow SaaS products to hospitals, specialist clinics, and GP networks across Australia and New Zealand.

Challenge:
The company’s outbound prospecting database contained 95,000 healthcare provider records sourced from public directories. However, the data was severely incomplete — over 55% of records lacked direct-contact email addresses for clinical decision-makers, and 40% had missing or outdated practice phone numbers. The company was reliant on front-desk gatekeepers, resulting in low connection rates and extended sales cycles.

Solution:
Hir Infotech delivered a healthcare-specific data appending programme including: (1) decision-maker email appending for practice managers, directors of nursing, and clinical department heads, (2) direct-dial phone number appending bypassing switchboard numbers, (3) practice size, speciality, and technology platform appending, and (4) AHPRA registration status verification for all individual clinician contacts.

Results:

• Direct decision-maker contact coverage increased from 45% to 91%
• Sales connection rate improved by 3.2x
• Average time-to-first-meeting reduced from 22 days to 9 days
• Healthcare SaaS demo bookings increased by 78% in Q1 post-enrichment
• Reduced reliance on gatekeeper calls by 64%, freeing BDM time for qualified conversations

Client Testimonial:
“Hir Infotech understood the nuances of healthcare contact data — the compliance requirements, the structure of clinical organisations, the need for verified direct contacts. The append programme was thorough, fast, and the quality was genuinely exceptional.”
— Head of Business Development, HealthTech Company, Melbourne

Client Background:
A B2B industrial equipment manufacturer headquartered in Munich, Germany, selling precision machinery components to manufacturing plants across the DACH region and Western Europe, with a sales team managing 400+ enterprise accounts.

Challenge:
The company’s SAP CRM contained 220,000 account records, many imported from legacy systems and trade show contact lists over the past decade. Firmographic data was inconsistent — revenue fields were blank for 67% of records, NACE industry codes were missing for 58%, and contact-level data for procurement managers and plant engineers was severely outdated following post-pandemic workforce restructuring.

Solution:
Hir Infotech delivered a comprehensive firmographic and contact-level data append covering: (1) NACE industry code classification and appending, (2) company revenue and employee count enrichment, (3) procurement manager and plant engineer contact appending with verified direct emails, (4) plant location and subsidiary mapping, and (5) technology platform appending for ERP and MES systems.

Results:

• CRM firmographic completeness improved from 33% to 96%
• Sales territory planning accuracy improved; 3 new high-value DACH territory clusters identified
• Procurement decision-maker email coverage increased from 29% to 87%
• Account-based outreach programme resulted in €1.1M in new pipeline within 90 days
• ERP technographic data identified 4,800 SAP users as high-priority cross-sell targets

Client Testimonial:
“The depth of firmographic and technographic data Hir Infotech appended to our SAP CRM was remarkable. We could suddenly see our market the way we always wanted to — by industry cluster, by technology fit, by decision-maker role. It changed our entire sales planning process.”
— Chief Revenue Officer, Industrial Manufacturing Group, Munich

Client Background:
A performance marketing agency based in Chicago, Illinois, managing demand generation programmes for 35 B2B technology clients across North America. The agency builds prospect lists and manages outbound email infrastructure on behalf of its client roster.

Challenge:
List quality was the agency’s most persistent client complaint. Lists sourced from third-party vendors regularly contained 20–30% bounce rates, outdated job titles, and missing phone numbers — damaging sender reputation scores, triggering spam filters, and reducing client campaign ROI. The agency needed a reliable, scalable data append partner capable of enriching lists at volume with fast turnaround.

Solution:
Hir Infotech became the agency’s exclusive data appending partner. Services included: (1) bulk email verification and appending on all outbound lists pre-campaign, (2) job title and seniority normalisation, (3) phone number appending for multi-touch sequences, (4) firmographic enrichment for ICP scoring, and (5) a dedicated account manager providing 48-hour turnaround SLA for all batch append requests.

Results:

• Average list bounce rate reduced across all client campaigns from 27% to under 2.5%
• Sender reputation scores improved by an average of 34 points across client domains
• Agency retained 100% of its B2B client roster in the subsequent annual renewal cycle — data quality cited as a primary retention driver
• Client campaign reply rates improved by an average of 41%
• Agency scaled from processing 500K records/month to 3M records/month without increasing headcount

Client Testimonial:
“Hir Infotech is the engine behind our list quality. Before them, data was our biggest vulnerability in client pitches. Now, it’s one of our strongest differentiators. Their speed, accuracy, and account management are genuinely world-class.”
— Director of Operations, Digital Marketing Agency, Chicago

Client Background:
A third-party logistics (3PL) provider headquartered in Paris, France, serving mid-market and enterprise e-commerce brands across Western Europe. The company’s commercial team targets logistics managers, supply chain directors, and operations leads at companies with €10M+ annual revenue.

Challenge:
The commercial team’s contact database was built primarily from trade exhibitions and partner referrals, resulting in 110,000 records with extremely poor data completeness — only 31% had verified email addresses, 22% had direct phone numbers, and fewer than 15% had accurate firmographic data aligned to the company’s ICP. GDPR compliance across the European data set was also questionable, with no consent or legitimate-interest documentation on file for the majority of records.

Solution:
Hir Infotech executed a GDPR-aligned data appending programme including: (1) legitimate-interest lawful basis documentation for all European contacts, (2) email address appending with hard bounce guarantee, (3) direct-dial phone number appending, (4) firmographic enrichment covering revenue, employee count, and e-commerce platform usage, and (5) logistics-specific technographic appending covering WMS and TMS platform usage.

Results:

• GDPR compliance documentation delivered for 100% of European records
• Email address coverage increased from 31% to 89%
• Direct phone coverage increased from 22% to 84%
• Commercial team closed 3 new enterprise accounts within 60 days of campaign launch on enriched data
• WMS technographic append identified 6,200 companies using legacy platforms — a high-priority segment for the company’s modernisation pitch

Client Testimonial:
“GDPR compliance was our first concern, and Hir Infotech addressed it immediately, professionally, and completely. The data quality was excellent — but it was their understanding of European compliance that made them stand out from every other vendor we evaluated.”
— Commercial Director, 3PL Company, Paris