Market Research

Client Background:
A mid-market B2B SaaS company based in Austin, Texas, with 280 employees, providing project management software targeting enterprise clients in the manufacturing and logistics sectors. The company had strong traction in the US market and was planning an expansion into Germany and the Netherlands.

Challenge:
The client’s internal team had no structured intelligence on European competitors, regional buyer behavior, or pricing norms. Their marketing team was relying on anecdotal knowledge and a single outdated Gartner report from 2022. Without accurate market intelligence, their European GTM strategy was being developed in a vacuum.

Solution:
Hir Infotech deployed a multi-phase AI-driven market research program. Phase 1 involved AI-powered web scraping across German and Dutch SaaS review platforms (G2, Capterra, OMR Reviews), competitor pricing pages, and LinkedIn company data to map the competitive landscape. Phase 2 included structured analysis of Eurostat industry data and German Handelsregister firmographic records to size the addressable market. Phase 3 delivered a 90-page intelligence report with buyer persona profiles, competitive positioning maps, and a SWOT analysis for each target market.

Results:

• Identified 3 underserved buyer segments in the German manufacturing sector with zero direct competitor coverage
  
  
• Pricing benchmarks enabled the client to position 18% below the median competitor price point while maintaining margin
  
  
• GTM timeline reduced from 14 months to 7 months using pre-validated intelligence
  
  
• First European enterprise contract signed within 4 months of market entry
  
  

Client Testimonial:
“Hir Infotech gave us the confidence to move fast in a market we didn’t fully understand. The research quality was exceptional — structured, cited, and immediately usable by our entire leadership team.”
— VP of Growth, B2B SaaS Platform, Austin TX

Client Background:
A London-based fintech startup with 95 employees offering open banking API solutions to retail banks and credit unions across the UK and Ireland. The team had strong engineering capability but lacked market intelligence infrastructure.

Challenge:
The UK open banking space was rapidly consolidating, with new entrants and incumbent bank technology arms entering the market monthly. The client needed a systematic way to track competitor product evolution, regulatory developments, and buyer sentiment — all in real time and without hiring a dedicated research team.

Solution:
Hir Infotech built a continuous market intelligence engine for the client — a combination of automated AI web scraping (monitoring competitor websites, press releases, FCA regulatory filings, and Trustpilot reviews), weekly structured briefings, and a custom dashboard integrating Power BI for leadership consumption. Competitive product change alerts were delivered within 24 hours of detection.

Results:

• Tracked 14 direct and 22 indirect competitors in real time across the UK and Ireland
  
  
• FCA regulatory monitoring flagged 3 compliance-relevant policy updates before competitors acknowledged them publicly
  
  
• Client used sentiment analysis of competitor reviews to redesign their onboarding UX, reducing customer churn by 22%
  
  
• Research cost represented a 58% saving vs. a retained research agency model
  
  

Client Testimonial:
“We went from flying blind to having a genuine intelligence advantage. The automated briefings from Hir Infotech are now the first thing our CEO reads every Monday morning.”
— Chief Product Officer, Open Banking Fintech, London UK

Client Background:
A mid-sized Australian retail chain with 140+ stores across New South Wales, Victoria, and Queensland, operating in the home goods and décor sector. The company was evaluating a new product category expansion into sustainable kitchenware.

Challenge:
The internal merchandising team had strong opinions but no data-backed validation of consumer demand for sustainable kitchenware in their specific demographic markets. Previous category launches based on internal intuition had resulted in two underperforming inventory investments in the prior 18 months.

Solution:
Hir Infotech designed and executed a mixed-methods AI market research program: AI-powered survey deployment to 2,400 Australian consumers segmented by postcode, income band, and purchase history; social listening analysis across Instagram, Reddit Australia, and Facebook Group communities; and web scraping of competitor product ranges and pricing across Amazon Australia, Kmart, and David Jones.

Results:

• Survey data confirmed 68% of the target demographic actively sought sustainable kitchenware alternatives but felt existing options were “overpriced”
  
  
• Competitive pricing analysis revealed a $12–$18 price point gap in the mid-market sustainable segment
  
  
• Social listening identified 3 micro-influencer communities with combined audiences of 480,000 relevant to the target buyer
  
  
• New category launch delivered 34% above projected first-quarter revenue; inventory sell-through was 91% in Month 1
  
  

Client Testimonial:
“For the first time, we weren’t guessing. Hir Infotech’s research gave our buyers and marketing team a shared factual foundation that made the entire launch process faster and more confident.”
— Head of Category Management, Australian Retail Chain, Sydney

Client Background:
A Stuttgart-based Tier 1 automotive components manufacturer with operations across Germany, Czech Republic, and Poland, supplying to OEM clients including major European vehicle manufacturers. Annual revenue approximately €420 million.

Challenge:
The procurement leadership team needed to benchmark supplier pricing and capability across new geographies — specifically Southeast Asia, Eastern Europe, and Mexico — as part of a supply chain diversification strategy triggered by post-2023 logistics disruptions. Existing supplier databases were outdated and incomplete.

Solution:
Hir Infotech deployed AI-powered supplier intelligence research across six countries simultaneously. Web scraping of B2B supplier directories (Alibaba, Made-in-China, Thomas Net, Europages), company registry data, and export/import trade databases was combined with structured primary research (expert telephone interviews with regional procurement consultants) to produce a validated supplier landscape map across all six target geographies.

Results:

• Catalogued 1,400+ qualified supplier profiles across six countries with standardized capability, certification, and pricing data
  
  
• Identified 12 high-fit suppliers in Malaysia and Vietnam with relevant ISO certifications not previously on the client’s radar
  
  
• Supply chain risk score for key components reduced by 31% following diversification enabled by research findings
  
  
• Total research investment recovered within the first renegotiated supplier contract
  
  

Client Testimonial:
“The scale and speed Hir Infotech achieved in six weeks would have taken our internal team over a year. The data quality gave our procurement board the confidence to make significant structural decisions.”
— CPO, Automotive Components Manufacturer, Stuttgart Germany

Client Background:
A Chicago-based digital health technology company with 450 employees offering AI-powered patient engagement software to hospital networks. Backed by Series C funding, the company was planning a strategic expansion into Western European healthcare markets.

Challenge:
European healthcare markets — particularly France, Spain, and Italy — operate under distinct regulatory frameworks (MDR, GDPR, national reimbursement schemes), procurement structures, and buyer behavior profiles. The client had zero internal expertise in European healthcare market dynamics and needed research that covered both commercial opportunity and regulatory risk in parallel.

Solution:
Hir Infotech assembled a specialized research team combining healthcare sector analysts and regulatory data specialists. The project involved structured analysis of EU MDR compliance requirements, national health authority procurement databases, competitor activity in each target market (via web scraping and structured desk research), hospital CIO survey deployment, and interviews with healthcare procurement consultants in each country.

Results:

• Mapped full regulatory pathway for MDR compliance in France, Spain, and Italy with estimated timelines and cost ranges
  
  
• Identified France as the highest-priority first market based on demand density, competitive whitespace, and reimbursement structure
  
  
• Hospital CIO survey (n=180) confirmed that 71% of French hospital administrators were actively evaluating patient engagement software vendors
  
  
• Company entered France within 11 months; closed first enterprise contract with a regional hospital network within 6 months of market activation
  
  

Client Testimonial:
“Hir Infotech gave us research that was simultaneously strategic and operational. We knew not just where to go, but how to enter, how to price, and who to talk to first.”
— Chief Strategy Officer, Digital Health Technology, Chicago USA

Client Background:
A Chicago-based digital health technology company with 450 employees offering AI-powered patient engagement software to hospital networks. Backed by Series C funding, the company was planning a strategic expansion into Western European healthcare markets.

Challenge:
European healthcare markets — particularly France, Spain, and Italy — operate under distinct regulatory frameworks (MDR, GDPR, national reimbursement schemes), procurement structures, and buyer behavior profiles. The client had zero internal expertise in European healthcare market dynamics and needed research that covered both commercial opportunity and regulatory risk in parallel.

Solution:
Hir Infotech assembled a specialized research team combining healthcare sector analysts and regulatory data specialists. The project involved structured analysis of EU MDR compliance requirements, national health authority procurement databases, competitor activity in each target market (via web scraping and structured desk research), hospital CIO survey deployment, and interviews with healthcare procurement consultants in each country.

Results:

• Mapped full regulatory pathway for MDR compliance in France, Spain, and Italy with estimated timelines and cost ranges
  
  
• Identified France as the highest-priority first market based on demand density, competitive whitespace, and reimbursement structure
  
  
• Hospital CIO survey (n=180) confirmed that 71% of French hospital administrators were actively evaluating patient engagement software vendors
  
  
• Company entered France within 11 months; closed first enterprise contract with a regional hospital network within 6 months of market activation
  
  

Client Testimonial:
“Hir Infotech gave us research that was simultaneously strategic and operational. We knew not just where to go, but how to enter, how to price, and who to talk to first.”
— Chief Strategy Officer, Digital Health Technology, Chicago USA

Client Background:
A Stockholm-based e-commerce company with €35 million in annual revenue, specializing in sustainable office supplies. The company had built strong direct-to-consumer sales and was exploring whether a B2B wholesale channel to corporate procurement teams was a viable revenue extension.

Challenge:
The founding team had no structured view of the B2B sustainable office supplies market — including competitor landscape, pricing norms, procurement cycle length, or decision-maker personas. They needed validated market intelligence before committing development resources to a new sales motion.

Solution:
Hir Infotech executed a focused B2B market research program targeting the Nordic and DACH regions. This included AI-powered analysis of B2B procurement platforms (Mercell, Visma, SAP Ariba-listed contracts), LinkedIn Sales Navigator data analysis for procurement decision-maker mapping, structured survey deployment to 320 corporate sustainability and procurement managers, and competitive pricing benchmarking.

Results:

• Market sizing confirmed a €280M+ addressable opportunity in the Nordic and DACH B2B sustainable office supplies market
  
  
• Buyer persona research identified that 74% of corporate procurement managers prioritised ESG certification documentation as their primary vendor qualification criterion — a key insight that shaped the B2B product proposition
  
  
• Pilot B2B program launched with 8 enterprise corporate clients within 5 months of research delivery
  
  
• B2B channel generated 22% of total company revenue within 14 months of launch
  
  

Client Testimonial:
“Hir Infotech’s research didn’t just validate our idea — it shaped our entire B2B go-to-market strategy. The data quality and analyst commentary were outstanding.”
— CEO, Sustainable Office Supplies E-Commerce, Stockholm Sweden

Client Background:
A New York-based private equity firm managing $2.4 billion in assets under management, with a focus on growth-stage B2B software and data technology companies. The firm was evaluating an acquisition target in the HR technology sector.

Challenge:
The firm’s internal deal team needed rapid, independent market research to validate the acquisition target’s claimed total addressable market, competitive differentiation, and customer sentiment — all within a 21-day due diligence window.

Solution:
Hir Infotech deployed a rapid-response market research program combining AI-powered competitor analysis (web scraping of product feature sets, pricing, and review sentiment across G2, Capterra, and Glassdoor), structured primary research (telephonic interviews with 14 HR technology buyers), and independent market sizing using industry database analysis and comparable company benchmarking.

Results:

• Independent TAM validation confirmed the target’s claimed $4.2B market was realistic, with Hir Infotech’s model arriving at $3.9B — within acceptable variance
  
  
• Competitor benchmarking identified 2 emerging competitors the target had not disclosed, prompting additional valuation negotiations
  
  
• Customer NPS analysis revealed a strong 67 NPS score from existing clients — a key positive signal for retention risk assessment
  
  
• Deal team completed research-informed due diligence 4 days ahead of schedule; acquisition was completed at a negotiated price 8% below initial ask
  
  

Client Testimonial:
“Speed, accuracy, and professional structure — exactly what a PE due diligence team needs. Hir Infotech delivered research that would have taken our team six weeks in under three.”
— Managing Director, Private Equity Firm, New York USA

Client Background:
A Rotterdam-based third-party logistics (3PL) company with operations across the Netherlands, Belgium, and Germany, serving mid-size manufacturing and retail clients. Annual revenue of €65 million.

Challenge:
The commercial team needed a reliable, continuous view of freight market pricing — spot rates, contract benchmarks, and fuel surcharge norms — across European road freight lanes. Their existing method relied on manual email surveys to 8 carrier contacts, producing weekly data that was both incomplete and unreliable.

Solution:
Hir Infotech built an AI-powered freight market intelligence feed using continuous web scraping of freight exchange platforms (TimoCom, Teleroute, Freightos), carrier rate card public data, and fuel index databases. Data was cleansed, normalized, and delivered as a structured weekly pricing intelligence dashboard integrated with the client’s existing Power BI environment.

Results:

• Coverage expanded from 8 carrier data points to 340+ carrier/lane combinations across 12 European countries
  
  
• Pricing intelligence accuracy verified at 96.2% via parallel spot market testing
  
  
• Commercial team renegotiated 4 key carrier contracts using data-backed benchmarks, saving €380,000 annually
  
  
• Dashboard adoption reached 100% of commercial team within 3 weeks of deployment
  
  

Client Testimonial:
“We finally have a pricing intelligence capability that matches the scale of our operations. Hir Infotech built it faster and more cost-effectively than any vendor we had previously evaluated.”
— Commercial Director, 3PL Logistics Company, Rotterdam Netherlands