Client Background: A public SaaS platform competing in enterprise workflow automation across the USA sought to defend top rankings and reduce paid spend on branded and high-intent queries.
Challenge:Organic volatility from SERP features (snippets, PAA, news) and aggressive competitor ads increased acquisition costs and risked pipeline targets.
Solution: We deployed geo- and device-specific SERP capture, mapped feature share by cluster, harvested competitor ad creatives/LPs, and enriched with entity metadata to prioritize snippet acquisition and negative keyword strategy.
Results: 22% increase in snippet wins across 90-day cycles, 14% lower branded CPC, and 9% uplift in SQLs from non-brand clusters due to improved coverage and ad deflection.
Client Testimonial: “Hir Infotech turned noisy SERPs into a clear playbook. We cut wasted spend while expanding visibility in exactly the right moments.”
Client Background: A European fintech expanding across the UK and Germany needed localized intent coverage and sharper ad positioning in competitive markets.
Challenge: Fragmented SERP features, compliance messaging, and regional language nuances diluted performance and increased CAC.
Solution: Weekly SERP harvesting by city and language, PAA and related-search mining, ad copy benchmarking, and entity-based content mapping to local regulatory and product terms.
Results: 31% increase in local pack impressions, 18% uplift in CTR for region-tailored ads, and 12% reduction in CPA in 120 days.
Client Testimonial:“Their regional SERP intelligence let us scale confidently—with precision in both language and compliance.”
Client Background: A B2B healthcare platform sought to quantify PR and content ROI in a regulated category.
Challenge:News module volatility and feature cannibalization obscured the impact of media investments.
Solution: Top Stories and news SERP tracking with sentiment classification, entity binding to brand and execs, and KPI alignment to share-of-voice and pipeline influence.
Results: 27% increase in news feature share, 15% growth in organic demo requests, and clear attribution for PR initiatives.
Client Testimonial: “For the first time, we can see exactly how coverage moves the needle in search.”
Client Background: A pan-European manufacturer needed to improve channel performance and local presence.
Challenge: Inconsistent local listings and SERP brand representation across distributors eroded demand capture.
Solution: Local Pack, Maps, and image pack tracking for priority cities; NAP auditing; and schema alignment across distributor sites.
Results: 42% improvement in local pack stability and 19% increase in qualified inbound RFQs.
Client Testimonial:“They helped us orchestrate visibility across a complex channel network.”
Client Background: A marketplace needed to optimize pricing and SERP feature coverage ahead of peak season.
Challenge: Shopping unit volatility and rapid competitor repricing.
Solution: Hourly capture of shopping units and feature blends, price/rating extraction, and alerting tied to price gaps and stock signals.
Results: 6% margin improvement with dynamic repricing and 23% increase in shopping module exposure.
Client Testimonial: “Real-time SERP commerce signals became our competitive edge.”
Client Background: A cybersecurity scale-up sought to shape a new subcategory and own emerging terms.
Challenge: Low entity recognition and limited snippet eligibility.
Solution: Entity mapping across SERPs, structured data enhancements, and PAA-driven content outlines.
Results: 35% increase in featured snippets on emergent queries and 11% increase in sourced opportunities.
Client Testimonial:“They helped us become the entity that buyers and engines recognize.”
Client Background: A logistics platform needed to manage paid efficiency as seasonal demand shifted across European corridors.
Challenge: Ad clutter and fluctuating CPCs eroded ROI.
Solution: Continuous ad harvesting, placement analysis, and negative keyword automation based on SERP patterns.
Results: 17% lower CPC with steady conversion volume and 9% higher impression share in peak windows.
Client Testimonial: “We finally got proactive control over our spend.”
