For the past few years, user-generated content has been a blessing for marketers. According to research, consumers respond to user-generated material much more…
Anything that big data hasn't impacted already? It's practically impossible to identify a business practice that the big data revolution and the accompanying…
Decisions supported by data drive business intelligence. Business executives who understand how to gather data and utilize data insights can better optimize their…
Typically, industries like insurance, finance, and security are mentioned when discussing the consequences of the big data revolution. Even though they might be…