Job Responsibilities:

• Work with Sales Managers to understand the business case, and assist in developing & mange mail campaign strategy.
• Email Marketing: (Mail Chimp, Active campaign and other email platforms) Set up execute phases of email automation journey as outlined in the campaign strategy timed with follow-up protocols.
• Develop content for email campaigning, run email campaigning successfully, Generate Leads & drive traffic on website through email campaigning.
• Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.
• Contribute to the email strategy and the hands on execution of campaigns while closely tracking and analyzing customer engagement activities.
• Run email marketing campaigns end-to-end, manage email database for lead generation.

Desired Candidate Profile:

• 1-3 Years with Bulk Email Softwares such as Mailchimp
• Have excellent communication skills and a strong attention to detail.
• Proficiency in usage and set up of email and marketing automation tools.
• Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
• Expertise with Bulk Email Marketing.
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization.
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels