- Work with Sales Managers to understand the business case, and assist in developing & mange mail campaign strategy.
- Email Marketing: (Mail Chimp, Active campaign and other email platforms) Set up execute phases of email automation journey as outlined in the campaign strategy timed with follow-up protocols.
- Develop content for email campaigning, run email campaigning successfully, Generate Leads & drive traffic on website through email campaigning.
- Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.
- Contribute to the email strategy and the hands on execution of campaigns while closely tracking and analyzing customer engagement activities.
- Run email marketing campaigns end-to-end, manage email database for lead generation.
Desired Candidate Profile:
- 1-3 Years with Bulk Email Softwares such as Mailchimp
- Have excellent communication skills and a strong attention to detail.
- Proficiency in usage and set up of email and marketing automation tools.
- Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
- Expertise with Bulk Email Marketing.
- Knowledge of B2B marketing strategies and tactics and their application in a professional services organization.
- Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels